10 Reasons You Should Love Blogging
- By Website Editor
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- 23 May, 2016
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Blog posts are a great way to get recognized within your community and share your voice. Here are the top 10 reasons you should love writing blog posts.
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.
The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.
Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience—the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.
You can make money:
Get the right blog going and you can make a lot of money through advertising and sponsored posts.
It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it’s much better to see people’s thought process in a well-written blog post.
You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.
Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.
It brings people back to your site:
If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.
It’s free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there’s nothing to stop you.
You can establish yourself as a thought leader:
A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!
What else do you love about blogs? Let me know!
As mobility moves towards electrification there is an assumption that means all vehicles will become reliant on battery power. However, is this true?
There is often an assumption that batteries will need to become progressively larger to allow large-sized vehicles to electrify, whilst achieving ranges that are acceptable to the majority of customers. However, the larger the battery, the higher battery weight, and correspondingly the higher vehicle weight. As a consequence, pure battery-electric electrification becomes increasingly less efficient with vehicle size.
For small and medium sized passenger vehicles this does not pose a significant problem. In contrast, for larger vehicles and in particular commercial vehicles, this starts to become an issue. A high power and very heavy battery required to deliver a realistic range for a medium sized light commercial vehicle, for example, could potentially reduce the available payload by over 25%. So, 25% more vehicles on the road to deliver the same amount of goods? Vans and commercial vehicles in general are tools of the trade, with operators prioritising maximum utilisation – down-time associated with charging is not efficient. Many van operators take their vehicles home in the evening. However, given the UK housing stock, approximately 50% of the population cannot guarantee being able to park outside their house to charge.
What are the alternatives? There is no doubt that vehicles will increasingly need to powered by electricity (i.e. motors connected to the driving wheels). The question becomes how that electricity is supplied, the potential being for battery electric vehicles supplemented by auxiliary power. This auxiliary power could be in the form of hydrogen fuel cells, new combustion systems optimised for 100% biofuels, or in the short-term highly efficient versions of the internal combustion engine.
It is essential that road transportation is decarbonised. There are likely to be several parallel paths to achieve that aim across different modes of transportation and different geographies.
Mobility is facing it’s second inflexion point, the first being the transition from the horse to the automobile. This second inflexion is characterised by a shift towards electrification, autonomy, connectivity and new forms of ownership. The car used to be powered by an internal combustion engine and owned – this will no longer be true.
Changes to vehicle powertrains are largely being driven by emissions regulations, and not by customer demand. However, arguably the current pace of legislation including CO2limits, diesel vehicle bans and low emission zones, is still not aggressive enough to reach the ambitions of the Paris Agreement
The rapid development of autonomous vehicle technologies requires enormous quantities of data to be gathered regarding vehicle use but raises significant questions with regards to the utilisation of this data. Legal issues such as consumer consent for data to be gathered need to be carefully considered.
Connected vehicles offer potential benefits in terms of prognostics, predictive maintenance, and over-the-air updates. However, there is a need to educate consumers about the data that is available to be collected and why. The auto industry needs to learn from the Google/Facebook/WhatsApp experience. How much data are we really prepared to share? Transparency regarding what data is being collected and why will be critical. Traffic/safety related data may be OK, whilst advertising driven data may be unacceptable for some customers.
Car ownership models will change. 98% of consumers believe that they own their car, when in reality due to 90% PCP/PCH rates the car is actually owned by the finance company. The real issue is therefore exclusive access, not ownership.
These changes facing the industry are a source of massive disruption. Long-established OEMs are increasingly under threat from global technology giants. It is not as simple as a fork in the road for the industry – more a case of a labyrinth to be navigated with caution